Brand management

Skill in “User experience design” domain

Skills related to the expression and control of the organisation's brands through digital workplace systems

Master

Engages with brand stakeholders to ensure that the internal expression of the organisation's brand is appropriate and considered as part of the brand strategy and development process.

Practitioner

Manages and influences other stakeholders in their use of the organisation's brand, and communicates and simplifies specific aspects to stakeholders to ensure compliance.

Apprentice

Implements an organisation's brand correctly in system design, content design and visual design by awareness and knowledge of brand standards.

Related skills

• Visual design

• Imagery and multimedia creation