Social Content Curation

Spark Trajectory Intranet and Digital Workplace Skills Matrix > This skill is in the Social and collaboration management domain

Skill description

Skills related to tagging, organising, and curating social contributions so that communities, feeds, and collaborative spaces remain useful, findable, and meaningful. This includes applying lightweight metadata, surfacing high-value posts, and using platform or AI-supported tools to highlight patterns, themes, and signals within social content.

Version 2 skill

Social Content Curation skill levels

Apprentice

Tags contributions using platform conventions to support findability and participation. Applies suggested tags or auto-categorisation where available. Curates simple collections or posts to keep social spaces tidy and aligned with basic community or communication goals.

Practitioner

Applies consistent tagging and curation practices across social or collaborative spaces. Uses AI-assisted tools to identify themes, group related contributions, and recommend surfaced content. Moderates tagging quality, removes noise, and works with community owners to maintain coherent, useful social spaces.

Master

Leads curation strategy across social platforms. Defines tagging and signal standards, trains contributors, and governs the quality and coherence of social metadata. Integrates automation and AI-supported surfacing to elevate high-value contributions, manage feed or homepage placement, and ensure community knowledge remains discoverable and trustworthy.

Skills related to Social Content Curation

Taxonomy design and metadata management
Facilitator training and support

Other skills in the Social and collaboration management domain

Collaboration strategy
Community development
Employee advocacy
Expert and skills network management
Facilitator training and support
Ideation and innovation management
Moderation, facilitation and conflict resolution
Social Content Curation
Tacit knowledge management

Errors? Disagreements? Omissions?

We have hopefully created this competency matrix with thought and care. It is not the only competency framework in the world, and relates specifically to the intranet and digital workplance profession. It therefore concentrates on some things and ignores others.

If you find an error, disagree wholeheartly or feel there is a glaring ommission we'd love to know.

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License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Creative Commons License

Attribution-NonCommercial 4.0 International (CC BY-NC 4.0)

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.