Product management and adoption

Spark Trajectory Intranet and Digital Workplace Skills Matrix > This skill is in the Intranet and digital workplace domain

Skill description

Skills related to the ability to manage intranet and digital workplace products throughout their lifecycle of specification, procurement, operationalisation, improvement and decommissioning, including driving sustainable adoption of digital workplace tools and AI-enabled capabilities.

Version 2 skill
Provenance related

Product management and adoption skill levels

Apprentice

Chooses and implements appropriate choices of new functionality or products, makes them available to prospective users, and supports initial adoption within a target group.

Practitioner

Manages the lifecycle of a limited number of interrelated products and tracks, manages and increases adoption among target groups of users, including addressing adoption barriers specific to AI-enabled tools.

Master

Oversees a suite of complementary tools with formal process throughout their lifecycle including usage guidance, intra-product governance, improvements, replacements and planned decommissioning. Manages adoption strategically, recognising that poorly adopted AI tools carry misinformation risk as well as low usage.

Skills related to Product management and adoption

Operational governance
IT strategy

Other skills in the Intranet and digital workplace domain

AI, search and retrieval management
Business case development
Intranet and digital workplace strategy
Measurement and improvement
Operational governance
Product management and adoption
Project and programme management
Stakeholder management
Strategic governance

Errors? Disagreements? Omissions?

We have hopefully created this competency matrix with thought and care. It is not the only competency framework in the world, and relates specifically to the intranet and digital workplance profession. It therefore concentrates on some things and ignores others.

If you find an error, disagree wholeheartly or feel there is a glaring ommission we'd love to know.

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License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.