What is an intranet content strategy?

It’s a structured approach to planning, publishing, and managing content on your intranet to ensure relevance, usability, governance and clarity of ownership.

Who is this service for?

Communications teams, intranet managers, HR, IT, and anyone responsible for internal content quality and governance within large or complex organisations.

What does Spark Trajectory deliver?

A full discovery process, stakeholder interviews, governance model, and a documented content strategy with roles, responsibilities, and practical guidance.

Is this suitable for SharePoint intranets?

Yes. The strategy is platform-agnostic, but includes specific advice for Microsoft 365 and SharePoint environments where applicable.

Remotely, via workshops, interviews, collaborative tools and guided content reviews — tailored to your needs, time zones and team setup.

Intranet Content Strategy

Devising a clever plan to manage your intranet content: Your intranet shouldn't be a bucket to just fill up with content. You need to put a strategy behind it to know what the important content is and who's going to publish it. We'll work with you to understand your content, its structure and its governance from A to Z.

You'll get an actionable plan about how to engage with stakeholders and how to organise your content and manage it all successfully in your chosen intranet platform, leading to a more sustainable and valuable intranet.

We get it

Content is hard: Everybody wants it and everybody has good intentions. But all too often modern intranets degenerate with too much bad content and too little maintenance. Everyone thinks their content should be centre stage and suddenly everyone is shouting all at once and inevitably employee trust starts to wane. If you are responsible for this, it can become a big headache.

This is what we do

We've seen intranet content go south again and again. We've helped dozens of organisations get their head straight about content before they start. We've got a solid process to ensure that content remains owned and maintained so it can shine and find its audience.

How it works

A robust content strategy is based on understanding the needs of users and the objectives of communicators and content owners. We will conduct a discovery phase that takes into account what employees need to get out of their content, as well as what publishers across key functions hope to achieve. We'll remotely interview users and key stakeholders, either as part of a wider discovery piece, or specifically for the content strategy. We'll also hold a workshop with the comms team to understand their perspective.

We will leverage aspects of our Governance Accelerator model to define publishing models and a governance framework to provide clarity over roles and responsibilities. We will then hold a further online content strategy workshop with the comms or intranet team to confirm and refine approaches. Finally, we will then document the content strategy and provide a summary presentation.

Just get in contact and we can discuss your requirement. If you'd like to go ahead we'll issue you with a statement of work and we can start as soon as we've got a signature.

Content strategy resources

Explore practical resources to help you define your perfect content strategy.

Case study

MILLS & REEVE: Intranet product selection, governance and content strategy

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When we can help

Content strategy usually aligns with your project as it informs your content build, training and governance efforts. But if you don't have one, you can work on one at any time.

Uncharted/uncertain

Pre-project

Project

Launch

Path to maturity

Maturity

Intranet and digital workplace strategy

Intranet Launch Accelerator

Product evaluation

Intranet content strategy

Intranet Reboot

Task Trajectory and Task Accelerator