Audience and channel coordination

Skill in “Content and communication” domain

Skills related to the selection and management of different internal communication channels to maximise impact for a given audience.

Master

Formalises approaches and successfully operates audience and channel coordination in a complex multi-channel environment, through a sophisticated communications matrix, aligning messaging purpose with granular audience segmentation.

Practitioner

Formalises optimal approaches to audience and channel coordination, defining and working to a simple communications or channel matrix which aligns common message purposes, main organisational audiences and major channels.

Apprentice

Matches the right digital communication channels to audience needs and messaging purposes on an ongoing basis.

Related skills

• Channel delivery

• User research

• Content strategy

See also

• Community Roundtable skills framework: content

• IOIC Competency Framework